In the last decade, the application areas of artificial intelligence have expanded significantly. The number of companies benefiting from the benefits of artificial intelligence is also increasing rapidly. Recent studies show that 90% of leading companies invest in artificial intelligence. One of the most important objectives of artificial intelligence for companies is to make websites more useful for users. Let's examine the different applications of artificial intelligence for a more useful website.
The concept of consumption has changed a lot in recent years. Today's consumers are very impatient and demand immediate solutions to their problems. Failure to respond quickly to problems results in users abandoning their internet sites and opting for different sites. AI chatbots come into play as the most appropriate solution to this problem.
Chatbots are a real-time solution for customers and also allow companies to save money in this area. Manual actions are carried out by chatbots. Chatbots continue the learning process by taking into account customers' answers and continue to evolve day by day and provide a better service.
Accessibility of the Website
15% of the world's population is made up of people with disabilities. If appropriate arrangements are not made, these people cannot access their websites. There are many factors that affect accessibility. Inability to find solutions reduces the number of users and damages the reputation of companies. In addition, companies face lawsuits over the issue. That's where artificial intelligence comes in. Thanks to artificial intelligence, websites become an environment accessible to people with disabilities with various regulations that happen automatically.
One of the most important factors that makes websites more useful is the quality of the search. Users want to access a more specific product or concept when searching the website. AI technologies such as natural language processing and machine learning gain insights from users' behaviors, providing a better search experience and making websites more useful.
Personalized User Experience
In the post-Covid era, more and more companies are investing in online environments, leading to increased competition. Companies offer a personalized experience to their users in order to stand out in this race.
Consumers demand the most appropriate and tailored solution to their needs rather than general solutions to their problems. Using artificial intelligence, websites can make custom product recommendations to users, send private informational messages, produce more specific solutions to users' problems, and offer many other features to their users in a personalized way.
AI assistants are becoming a more popular feature for websites day by day.These AI assistants help users perform their operations. Examples of these aids include explaining the offers offered by companies, helping to search for the desired products on the website, and helping the user in the process of purchasing. Thanks to these assistants, websites become more useful.
Understanding the opinions of users on products and developing products in line with these ideas is very important for companies. We can't always expect clear and easy-to-understand feedback from users. That's where emotion analysis comes in.
Companies can more easily and clearly understand how users feel about products by using artificial intelligence technologies such as emotion analysis. These technologies examine users' reviews in detail and provide more clearly insights into the products. This allows companies to add new features to products, remove unwanted features, and provide a better user experience.